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When washing a carpet and rug , you should meticulously observe the following crucial points:
1) Try to wash the carpet and rug just with cool water because hot water makes the dyes of fibers and wool be dissolved and run to other parts of the carpet.
2) Try to quickly get water out of the carpet and rug after washing it with the neutral PH detergents because in case of staying water inside the carpet, it goes into the side edges of the carpet and causes dye bleeding of fibers at this area.
3) Do not dry the carpet and rug in the sunlight because the sun heat as another damaging factor dissolves the fiber dyes in the water existing inside the carpet and this causes to form colorful stains on the carpet. After washing the carpet, place it on a smooth surface to allow for air circulation. This action indeed gets the carpet really dry and prevents carpet creasing too. In order to facilitate the action of drying, you can put a fan near the carpet to blow the air directing towards two sides, on the carpet and under it or even you can lift a corner of the carpet and use the fan to blow under the carpet.
It should be noted once more that if you have a carpet and rug, you had better give it to an experienced carpet washer rather than wash it yourself; because based on my experience working with carpet cleaning services, carpet dye bleeding is considered to be one of the major irremediable damages to the carpet.